Economic hardships triggered by the pandemic have pushed businesses to the edge. As consumer spending hits an all-time low, the need to strengthen customer relationships becomes dire. An increasing number of businesses are majorly affected by the COVID-19 pandemic. During these uncertain times, maintaining trust and loyalty is difficult.

Raw unstructured textual data extracted from emails, blogs, tweets, feedbacks, etc. holds immense business value. After performing a high-level analysis, this data can unlock several business opportunities ranging from new product ideas to stronger customer relations. Artificial intelligence (AI) technologies like machine learning, deep learning, and cognitive search further improve data analysis and reveal previously unknown correlations.