Economic hardships triggered by the pandemic have pushed businesses to the edge. As consumer spending hits an all-time low, the need to strengthen customer relationships becomes dire. An increasing number of businesses are majorly affected by the COVID-19 pandemic. During these uncertain times, maintaining trust and loyalty is difficult.

The global health crisis inflicted by the novel coronavirus out break has put retail businesses under severe strain. Nationwide lockdowns imposed by governments to contain the spread of the virus had wiped out retail footfalls and disrupted supply chains across the globe. Retailers, especially small and medium-sized businesses, had to bear the brunt of this demand shock, dwindling supplies, and crumbling logistics.