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    Building Products on the Foundation of Lean UX

    Posted by Lakshmi Narayan V Oct 21, 2021 10:33:08 AM

    Lean UX is founded on several key ideas. It combines a few different approaches to deliver a truly unique user experience. In order to understand Lean UX, you must first understand the underlying principles of intelligently designing user experience. Before we learn what Lean UX is, let’s first look at its core principles that help successful companies build and deliver products with flawless UX.

    The first principle of Lean UX is user-oriented design thinking. Lean UX puts the user first and builds the experience from the user’s perspective. User experience at its best involves intuitive architecture, ergonomic design and human-centered design thinking. These ideas are not new. They have been around since the 1950s. We call this user experience design, a term coined by Don Norman.

    User-oriented design thinking is crucial to Lean UX, as it addresses actual human needs over the cosmetic aspects of the product that are aimed at making a design look hip or cool. It places ease-of-use above the look and the feel of the product. Not that it compromises on how the design looks, but the goal is to enable a user to move through the design smoothly without getting stuck for want of understanding. The product must feel intuitive and directly serve the needs of the user. 

    The second principle of Lean UX is agile product development. Be it Amazon, Facebook or Twitter, each of these bigwigs constantly evolve their UX over a number of iterations through the years. So it only makes proper sense to favour small changes that make your UX better than following rigid rules that introduce a disconnect between your product and its users. It is better to run as many iterations as possible than stick to a method that puts the horse before the cart and relies heavily on documentation.

    It is also important to keenly listen to what your customers are saying about your UX rather than relying on some UX gyan someone has already come up with. Remember, your product’s UX is unique; so is your process of developing a Lean UX. Collaborations with your team members and your customers goes a long way in helping you build a Lean UX. It helps in achieving alignment with the product and its key performance indicators. 

    Also, respond to the changes in your product development rather than follow a plan. When working agile on a Lean UX over multiple iterations, the emphasis is on responding to the different changes and challenges that surface during the process rather than sticking to a long term plan that was made at the very beginning of the process. Your UX may not be quite complete in your MVP (Minimum Viable Product). But that shouldn’t stop you from working on small changes in every release. It only gets you closer to your goal of Lean UX.

    Building a Lean UX is a team effort. There are going to be pitfalls and failures. The key idea here is to focus on outcomes rather than outputs. And removing everything that does not support your outcome. Collaboration between a small focussed team of individuals can help you achieve wonderful results in developing your product. The mantra is to build, measure and learn through many iterations. Achieving Lean UX is only a matter of fact once the conditions for it are sorted. 

    Lean UX helps your product achieve rapid growth and helps your business accelerate its revenue. It involves your customers and your whole team to get inputs from multiple points of view. It follows a user-centric, design-thinking approach. In repeating cycles of build, measure and learn, Lean UX is an efficient and agile method to create a truly wholesome user experience design that delivers a rich user experience.

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