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    Best Shopify Apps in 2021!

    Posted by Nik Jain Sep 15, 2021 3:14:44 AM

    Shopify is a powerful e-commerce platform that helps you begin and build your business with a web store. At present, more than a million e-commerce businesses are using different apps to carry out their business operations around the world on various platforms like Shopify. In a mammoth collection of more than 3200 different apps listed on Shopify alone, in various categories, it can be time consuming and dreadful to browse and identify the best apps for your business.

    These apps (both free and paid) are powerful enough to enhance your store’s functionality in promoting, marketing, shipping methods, SEO, dropshipping, secure checkout, speed optimization, and much more. The vast ecosystem of the Shopify AppStore makes sure e-commerce businesses of all sizes and industries can find what they need.

    Here, I’ve put together a list of 19 must-have Shopify apps to help you identify the best apps for your business. I have categorized them under various headers which are important aspects required for an online store. So, let’s dive in straight away!



    Smile.io is one of the most recognized loyalty points, VIP, and referral programs app with a 4.7 star rating on the Shopify App Store.

    They host more than 15,000 merchants that use their app to turn their buyers into loyal customers. As per Smile.io data, e-commerce merchants have already seen a 15% increase YoY in their revenue and a 20% increase in repeat buying behavior.

    That makes Smile.io a really useful app to install into your Shopify Store if you are ready to convert your buyers into loyal customers and later evangelists of your products or services.

    Key Features

    • Earn points for actions like creating a customer account, placing an order, celebrating birthdays, or leaving reviews
    • Create urgency with bonus points & points expiry campaigns
    • Save abandoned carts & invite customers back with points reminders
    • Customers can redeem points for coupon codes or free gifts at checkout

    Free Trial: Available

    Monthly Price: Starter pack starts from $49/month

    Yotpo Loyalty & Rewards

    Yotpo Loyalty, Rewards and Referrals (formerly Swell Rewards) helps eCommerce stores maximize their lifetime value. It enables you to build customized, on-brand loyalty programs to incentivize repeat purchases, referrals, social engagement, and more.

    Yotpo, founded in 2011, is one of the leading eCommerce marketing platforms, with a full suite of solutions for Reviews, Visual Marketing, Loyalty, Referrals, and SMS. Top Shopify & Shopify Plus merchants like MVMT, Chubbies, and Steve Madden use Yotpo for a single-platform approach to accelerate D2C  growth.

    Key Features:

    • Increase Lifetime Value by rewarding loyal customers with points for valuable actions - purchases, sign-ups, birthdays, reviews, referrals, social media share and more
    • Incentivize repeat purchase with diverse points redemption options such as coupons, discounts, free shipping, free products and more
    • Save time with Campaign Scheduling - set up your loyalty promotions in advance
    • Create paid membership like Amazon Prime, and offer exclusive member benefits to increase upfront cash flow and maximize lifetime value
    • Checkout redemption options for Shopify Plus merchants that allow customers to redeem points for coupons or free gifts at checkout
    • Launch a customized and on-brand loyalty program in just minutes without any code

    Free Trial: Yes, plan available to stores with fewer than 100 monthly orders

    Monthly Price: Silver Pack $29/month - $0.35 per order after 200 total orders per month

    Referral & Affiliate Marketing:

    Referral Candy

    Referrals are the most powerful tool in sales. These are like online versions of word of mouth. They can influence purchases and have an impact of about 80% of new revenue. If you aren’t using an app that helps you with referrals then you might just as well be leaving money on the table.

    Referral Candy is one of the best Shopify apps, which helps in building a brand with seamless referral programs. It helps you choose among different types of rewards and incentives. Cash rewards, coupon codes, unique gifts – they are all available for your choosing. The tool also allows you to customize and make them brand compliant.

    The most relevant feature is that the setup doesn’t require any coding skills. 

    Key Features:

    • Track sales and identify top referrers on our Dashboard
    • Automatic rewards payout - no fussy customer loyalty points, we send the rewards to customers directly. Cash rewards are paid out with PayPal
    • Tap into customer loyalty - a happy customer is one who will tell their friends about your product
    • No limits on advocates or redemptions. You grow, we grow.

    Free Trial: Yes, 30-day free trial

    Monthly Price: Starts at $49/ month + commission 


    Who doesn’t wish for a multifunctional app that helps businesses reach, engage and convert customers and also have tools which offer functions such as reviews, loyalty and referral programs, social logins, Q&As, etc.

    Growave is an app that does exactly all these as a complete tool for social marketing. Along with being multifunctional, it is also cost-effective – as much as 6 times cheaper to its alternatives, which gives you a great app for your marketing issues without making a dent in your pockets.

    Key Features:

    • Grow sales with Gift Cards
    • Engage customers with loyalty & rewards programs
    • Sell more with reviews & UGC
    • Get loyalty points, rewards, reviews, wishlists, UGC, and more with Growave

    Free Trial: Yes, Free plan available. 14-day free trial.

    Monthly Price: Starts at $19/ month for small businesses. 

    Product Reviews:


    Loox is an automated fully-loaded product review app that collects customers' reviews with photos and displays happy customer content in beautiful formats. It's easy to set up review plugins help Shopify merchants to boost trust, drive word of mouth recommendations & referrals, and improve customer retention rate & increase sales.

    It enables you to send automatic review request emails asking for product reviews and offer discounts for photo reviews from customers.

    According to Loox, reviews that include photos increase conversion by 91%.  It allows you to host these reviews on your store page or any particular review page too.

    Key Features

    • Schedule by delivery time or order status
    • Offer a discount for photo reviews
    • Review request reminders
    • Send review requests up to 3 months back upon install
    • Galleries in list/grid layout, product review carousels, photo reviews popups, and review sidebars
    • Looks great on any theme, mobile-friendly & 100% responsive
    • Post-review & post-purchase referral requests
    • Discount codes for photo reviews
    • Drive brand discovery via social media & Google Shopping

    Free Trial: Yes, Free plan available. 14-day free trial.

    Monthly Price: Basic plan starts at $9.99/ +$5 for Loox Referrals (optional) month for 100 monthly review request emails

    Fera Product Reviews App

    Fera is one of the most loved and easy-to-use apps on Shopify. It comes with widgets that look beautiful from start to finish and are customizable too. It helps in increasing customer trust and maximizing social proof while keeping your brand unharmed and intact.

    It also helps with automatic requesting and verifying product, photo and video reviews with 3 incentive options.

    Key Features:

    • Easy customer review, photos & video management
    • Beautiful rating, review & photo widgets
    • Automatic review, photo & videos growth
    • Trusted company + fastest servers
    • Limitless review customization
    • Quick and easy setup

    Free Trial: Yes, Free plan available. 14-day free trial.

    Monthly Price: Basic plan starts at $9/ month for 100 order review requests sent/month

    Growth Accelerator:


    This is a special mention, as we did not find any other app that fits exactly in this category of AI apps that accelerate growth. GrayFox is an app that accelerates growth and optimizes profit. This is one of the best free versions you can get for your ecommerce store. 

    The app helps your revenue growth through hyper-personalization of offers, discounts and surveys through email campaigns. It also helps increase repeat purchases and in acquiring new customers through gamification of wishlists. It is one of the very few tools that offers fully automated marketing operations.

    With GrayFox, you will get access to a powerful marketing tool, previously only available for enterprise level customers, at no cost at all. With GrayFox, you will not have to look for another marketing or customer communication tool. It is perfect for e-commerce marketers who are ready to migrate from their generic email marketing tools to an intelligently automated marketing strategy. 

    Key Features: 

    • Gamify Loyalty Simply create a win-win with your customers
    • Run Automated Campaigns 
    • Use Pre-set Marketing Strategies Want to reduce cart abandonment 
    • Upsell & Cross Sell
    • Let AI Generate Offers That Convert Better 
    • Send Surveys and Measure NPS with Text Analytics
    • Engage - Convert - Listen - Repeat! 

    Free Trial: Yes, Free plan available.

    Monthly Price: Contact sales

    Conversion Optimization:

    Exit Intent Popup by OptiMonk

    OptiMonk displays user-friendly pop-ups and onsite messages, which increase the rate of conversion multifold.

    A popup is also a simple yet powerful way to build a strong email or message. With OptiMonk you can choose from more than 200 pre-set templates to put the offer in front of your targets.

    Key Features:

    • Create high-converting popups with ease
    • Sell more by treating every visitor like an individual
    • More powerful features for Shopify stores
    • Product Element: Seamlessly embed product images and information from your Shopify store directly into your popups
    • Auto Coupon Redeem: Boost your Coupon Redemption Rate by automatically inserting the coupon code in the order form after the visitor claimed it in a popup.
    • Multi-step Popup Campaigns. Increase subscriptions by breaking your campaigns into engaging step-by-step popups
    • Recart integration: Make the most out of Facebook Messenger marketing by combining OptiMonk with Recart
    • Assisted revenue: Track exactly how much $$$ can be attributed to your popup campaigns
    • A/B testing: Create unlimited versions of your campaign and track which changes result in more conversions!
    • Integrate with any tool of your choice: Newsletter Tools, CRM, CMS, Messenger, or SMS Marketing.

    Free Trial: Yes, Free plan available. Unlimited Campaigns for 3000 pageviews/month and max 1 domain

    Monthly Price: Essential plan starts at $29/ month for 25,000 page views/month

    PushOwl Web Push Notification

    Abandoned carts are like nightmares for e-commerce store owners, and you would not want to leave money on the table when the visitor is already-engaged. PushOwl web push notification can remind the potential buyer about the abandoned carts and push them to complete the purchase. You can also use special discounts just for that instance.

    It allows you to tailor campaigns, reminders and customize notifications with images, buttons and messages. Till now it has a perfect 5 star rating on Shopify App Store. 

    Key Features:

    • Segmentation Builder / Subscriber segments
    • Custom Reporting
    • Smart Delivery
    • Flash sales (expiry time)
    • Automation

    Free Trial: Yes, Free plan available. Unlimited Campaigns for 500 impressions/month 

    Monthly Price: Business plan starts at $19/ month for 10,000 impressions /month

    Search Engine Optimization:

    SEO Manager

    If your website link is not featured among the top contenders on the first page of the search engine, it means that you have lost the battle. To start selling more, you need traffic and a good SEO app that can help you do that.

    SEO Manager is one of the best apps to help you feature your business among the top search results. It is easy to install with good customer support. It has a list of 20 features ranging from titles to advanced meta settings

    Key Feature:

    • Edit titles
    • Edit description
    • Keywords field
    • Google result simulator
    • SEO issues scan
    • SEO issues scan suggestions and 14 more

    Free Trial: Yes, Free plan available.

    Monthly Price: $20/month

    AVADA SEO Image Optimizer 

    AVADA SEO Suite is a comprehensive SEO optimization tool for SEO in Shopify. They guarantee to offer this app for FREE FOREVER which makes this app more attractive for 2021.

    Key Features:

    • Improve website loading speed (site speed, page speed optimizer), store ranking and conversion
    • Faster Google index of websites images, content
    • Google structured data
    • Standardized meta tags
    • Integrate with Google Search Console

    Free Trial: Yes, Free plan available.

    Monthly Price: Pro Plan starts at $29/month

    Building and Optimizing Website:

    Shogun Landing page Builder

    Are you afraid of building your store landing pages as you aren't a coding expert? Worry no more! With Shogun’s Drag and Drop page builder, creating landing pages with a perfect theme that also matches your store brand identity has become simpler. 

    The app works seamlessly with any Shopify theme and helps you create amazing landing, home, blog and product pages. This app is smart too as the screens are responsive and look beautiful on any device your customer uses.

    Empower your team today to use this app and reduce development time and effort.

    Key Features:

    • Reusability Tools for Merchants and Agencies
    • Drag and Drop Elements Library
    • Products and Collections
    • Marketing Tools Your Brand Needs to Thrive
    • 24/7 Access to Support

    Free Trial: Yes, a Free plan is available for 10 days.

    Monthly Price: Build Plan starts with $39/ month

    Lucky Orange Heatmaps & Replay

    If you are looking to start optimizing your site for better conversions, you are looking at the appropriate app. Lucky Orange with 10 apps at the cost of 1 can help you reduce cart abandonment and increase sales in no time.

    The app comes with a free plan and you can scale it up as your business grows.

    Key Features:

    • See why customers leave without purchasing
    • Discover what visitors engage with most
    • Offer shoppers discounts before they abandon their carts & gain valuable feedback
    • Talk with customers on your site
    • Simplify website analytics and get email reports on your store’s performance

    Free Trial: Yes, a Free plan is available for 7 days.

    Monthly Price: Starter Plan starts with $10/ month


    Packlink PRO Shipping Platform

    Packlink PRO helps you to optimize your overall shipping process. You can automate each and every step, starting from importing orders, printing shipping labels to picking and packaging items. Over 20,000 online stores are using Packlink PRO today!

    With Packlink PRO you can access our market selection of more than 350 shipping services. It enables e-commerce businesses to connect to various carriers and efficiently ships packages worldwide. Why should you rely on one carrier when your needs for shipping are different?

    Key Features:

    • Automated, real-time import of your orders
    • A wide selection of the best carriers on the market to meet the needs of your customers
    • Print your shipping labels from your back office
    • Tracking for all your orders
    • Easy to configure pricing rules for shipping 
    • Dedicated phone support available 7 days a week - a single point of contact for all your shipping needs

    Free Trial: Yes, a Free plan is available for 7 days.

    Monthly Price: Installation is free, post those additional charges apply

    AfterShip Order Tracking & SMS

    AfterShip makes tracking all your shipments in one place easy. It helps you to generate a tracking page for each item shipped. The page can also be customized by including store URLs, logos and social media pictures.

    AfterShip is a useful app that is used by the majority of store owners for their benefit.

    Key Features:

    • Monitor all shipments in one go
    • Keep customers informed and up to date
    • Provide a branded experience
    • Multiple shipping solutions
    • Analyze & take action

    Free Trial: Yes, 7-day free plan includes 50 shipments/month

    Monthly Price: Essentials charges starts at $11/ month + $0.8 per extra shipment above 100.

    Social Media:

    Outfy – Automate Social Media

    Outfy is one of the best apps out there to drive traffic through social media to your store. The tool permits you to schedule and push promotional posts to social media channels like Instagram, Facebook, Twitter, Pinterest, etc.

    It hosts promotional posts building a studio that fancies ready-made templates, hashtag builders for more traction, collage layout for aesthetics, and other important stuff for creating an appealing social media post.

    Outfy has managed to get 800 five-star reviews out of the total reviews it has received. It shows how many users have been benefiting from its capabilities.

    Key Features:

    • Go Social, Go Places
    • Eye-popping Designs, Eye-catching Impressions
    • Save Time, Save Money
    • Promote Better, Sell More
    • Smart Hashtags, Wider Reach
    • One App, Many Stores

    Free Trial: Yes, 7-day free trial

    Monthly Price: Starter pack starts from $15/ month

    Social Media Stream

    "Social Media Stream" will connect all social media sites including the likes of Facebook, Twitter, Instagram, Youtube, Pinterest, and Tumblr onto one stunning social widget you can embed on your website. It supports all major media types.

    It doesn’t matter if you are working on a PC or browsing on mobile, Social Media Stream makes sure your stream looks 100% great.

    Key Features:

    • Facebook pages and personal profiles
    • Twitter accounts, hashtags and handles
    • Instagram accounts and hashtags
    • Youtube personal accounts, channels and playlists
    • Pinterest personal and public boards
    • Tumblr personal and public blogs

    Free Trial: Yes, 14-day free trial

    Monthly Price: Minimal pack starts from $4.95/ month

    E-mail Marketing:


    Seguno is one of the top email solutions built exclusively for Shopify. Running an e-commerce store means time is your most valuable asset. Other similar apps that serve various commerce platforms or enterprise merchants will slow your performance; Seguno is developed to save you time.

    With Seguno you can turn your new buyers into regular customers by implementing online marketing techniques.

    Seguno helps you send welcome emails and thank-you emails that help to build trust among your customers. This is especially helpful in building loyalty with your customers as they remember you as a brand.

    Key Features:

    • Insert images from your Instagram feed
    • Pull in product ratings from Judge (judge.me), Stamped (stamped.io), Yotpo or Shopify
    • Sync Facebook leads in real-time
    • Trigger automation when a product or any product in a collection is purchased!
    • Design with Canva inside Seguno
    • Custom newsletter, email templates and multi-email automation
    • Automated product review request emails. If using Shopify Product Reviews, you can pull product ratings into your emails. And, add a live countdown GIF to boost conversions!
    • Works with Shopify Marketing and Kit! Create an email in a multi-channel campaign in the Marketing section. And create customer tag-triggered automation for wholesale customers, VIPs, etc.

    Free Trial: Yes, For 0-250 subscribers 

    Monthly Price: $10/month +$10/month/extra 1,000 subscribers 


    Omnisend is one of the best email marketing apps on Shopify with a 4.7-star rating on Shopify App store. It is an app that truly captures the essence of providing omnichannel marketing automation experience.

    In 2021, where everything’s online marketing automation should be your #1 priority. With powerful, actionable data and personalization, Omnisend is one among the simplest email marketing apps. More than 70,000+ ecommerce merchants use the platform to reach more customers in smarter ways on more channels. You can do that on SMS, email, push notifications and more, and use powerful abandoned cart, welcome series and other high-converting automation workflows.

    Key Features:

    • Sell while you sleep with pre-built workflows
    • Send stunning newsletters
    • Build you Email and SMS lists
    • Improve your targeting with robust segmentation
    • Combine email with SMS & push notifications
    • Analyze your campaigns and your customers

    Free Trial: Yes, For 14 days 

    Monthly Price: Free Plan for 15k emails/moths, or upgrade to paid features

    Let us know in comments what is your best pick among the lot for fellow Shopify users.

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